Make the most of informative and in-depth fishbowl sessions and masterclasses. Topics to be addressed include:

• Examine the importance of a secure platform for both the user and developer, what are the key security risks to be aware of, and how networks can be made more secure
• Reviewing the mobile internet value chain: what are the key learnings from the market leaders?
• Examining the impact of mobile 2.0 and source initiatives in ensuring usage growth in mobile internet
• Exploring techniques for driving usage through mobile content and social networks
• Comparing the pros and cons of developing apps the traditional way (over non-web platforms) vs. using web technologies and models in terms of speed, richness, capabilities and functionality
• Exploring future growth predictions for mobile web run-time environments
• Examine the level of fragmentation in mobile operating systems, how this has slowed down the mobile industry, whether cross-platform APIs have helped the marketplace, and the steps to take for reducing the costs associated with developing and managing mobile applications when faced with device fragmentation
• Steps to take when creating a mobile advertising strategy, key challenges to be aware of, and the main opportunities that exist within the mobile internet arena
• Driving revenues from mobile search advertising
• Forecasting growth for augmented search and discovery